One of the most important aspects of selling jewelry is how it appears. If it doesn't seem appealing, then people may not want to buy it, no matter how good it is. On the other hand, if it seems to be quite attractive, this may prompt someone to buy it, since they know it will make them look good. That is why you should pay attention to your retail jewelry displays and packaging. There are various things you can do to help increase your sales.
You have to get a display case that is large enough to accommodate the accessories that you want to show off. The display should not be too large, as the accessories may get lost in it and it will be hard for your clients to see them. If the display is too small, then the accessories will look overcrowded, which most clients will find unappealing and they may go away without buying anything. In addition, the display should be proportional to the environment around it for example, the display cases you use in a trade show, shop or mall may be different.
Use color to your advantage. Blend colors well by taking into consideration the colors of your items, when you are arranging items in the case. You will want to put complementary colors together or alternate colored items, so as to create a colorful and creative display. Choose a case in a color that will not overshadow your items. The key thing to remember is that your items should stand out more than your display case.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.
Arrange items neatly in the displays. This is so that customers can focus on single objects at a time. Having items thrown all over the place will make it hard for clients to pinpoint anything they want. If you have excess inventory, keep them somewhere else instead of in your display.
Include the prices of items that are on display. This is mainly because the cost of the items play a major role in helping clients to decide if they will buy something or not. This will also be advantageous if you are in a high traffic area, like a trade show, since having everyone ask you the price of each item you have will take up too much of your time and may result in lost sales.
Finish your sale right. After someone has made a purchase, package the item in an attractive case. Don't hand them an item that has been wrapped in plastic bags or paper towels. An attractive package will make them feel good and they will think that the price they paid for the item was worth it.
You have to get a display case that is large enough to accommodate the accessories that you want to show off. The display should not be too large, as the accessories may get lost in it and it will be hard for your clients to see them. If the display is too small, then the accessories will look overcrowded, which most clients will find unappealing and they may go away without buying anything. In addition, the display should be proportional to the environment around it for example, the display cases you use in a trade show, shop or mall may be different.
Use color to your advantage. Blend colors well by taking into consideration the colors of your items, when you are arranging items in the case. You will want to put complementary colors together or alternate colored items, so as to create a colorful and creative display. Choose a case in a color that will not overshadow your items. The key thing to remember is that your items should stand out more than your display case.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Mirrors can be a great addition to your display. You can have the mirrors set up on top of your display case, so that your clients can look at themselves when trying out your accessories. This will boost your sales because if they look nice with the accessories on there are high chances that they will buy them.
Arrange items neatly in the displays. This is so that customers can focus on single objects at a time. Having items thrown all over the place will make it hard for clients to pinpoint anything they want. If you have excess inventory, keep them somewhere else instead of in your display.
Include the prices of items that are on display. This is mainly because the cost of the items play a major role in helping clients to decide if they will buy something or not. This will also be advantageous if you are in a high traffic area, like a trade show, since having everyone ask you the price of each item you have will take up too much of your time and may result in lost sales.
Finish your sale right. After someone has made a purchase, package the item in an attractive case. Don't hand them an item that has been wrapped in plastic bags or paper towels. An attractive package will make them feel good and they will think that the price they paid for the item was worth it.
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